The “12 point agreement” is a guiding principle for businesses and individuals who want to achieve success in their endeavors. This agreement is particularly useful for those in the field of digital marketing and SEO, as it provides a clear roadmap for creating relevant and engaging content that resonates with audiences and search engines alike.
Here are the 12 points of the agreement, along with some explanations for each:
1. Be original: This point stresses the importance of creating unique content that stands apart from what is already out there. It is not enough to simply regurgitate what others have said; you must bring your own unique perspective to the table.
2. Write for humans, not search engines: This point emphasizes the need to write content that is engaging and informative for human readers, rather than focusing solely on keyword optimization for search engines.
3. Use keywords strategically: Keywords are still important for SEO, but they should be used strategically and organically within the content.
4. Optimize for mobile: In today`s world, more and more people are accessing the internet via mobile devices. Therefore, it is essential to ensure that your content is optimized for mobile viewing.
5. Provide value: Your content should always provide some sort of value to readers, whether it be information, entertainment, or some other benefit.
6. Use multimedia: Multimedia elements, such as images and videos, can help to enhance the user experience and make your content more engaging.
7. Be concise: In the age of short attention spans, it is important to get your point across quickly and concisely.
8. Be informative: Your content should be informative and educational, providing readers with valuable insights and knowledge.
9. Be engaging: Engage your readers by using storytelling techniques, asking questions, and encouraging participation.
10. Be consistent: Consistency is key when it comes to SEO. Make sure your content is consistent in terms of tone, branding, and messaging.
11. Promote your content: Your content won`t be effective if nobody sees it. Therefore, it is important to promote your content through social media, email marketing, and other channels.
12. Measure your results: Finally, it is important to track and measure the results of your content marketing efforts in order to determine what is working and what needs to be improved.
By following this 12 point agreement, businesses and individuals can create content that is not only optimized for search engines, but also engaging and valuable for human readers. In today`s competitive digital landscape, this is essential for achieving success and standing out from the crowd.